12/3/2023 0 Comments Vivaldi browser privacyI recommend that everyone read this in-depth paper, to get a sense of the scale of the problem and how to start tackling it. Their call for a ban is supported by 54 organizations worldwide. The Norwegian Consumer Council weighed in last week, publishing a comprehensive paper that clearly states that surveillance-based advertising has gone too far. In April, for example, EU’s privacy watchdogs called for a ban on facial-recognition technology in public places – a welcome sign that the “privacy is dead” tide is beginning to turn. The Norwegian Consumer Council stands up for what’s rightįortunately for us all, government bodies and organizations are starting to take action to drive positive change on surveillance-based advertising and related privacy issues. They have had more than enough chances to clean up their act. ![]() Or, more plainly: Big Tech’s toxic business model based on surveillance-based advertising is undermining democracy. Because these practices have become so widespread that the damage not only impacts individuals, but also society itself. And while dramatic reveals of data breaches may have been what put it on their radar, it is the extent of surveillance-based advertising and data collection that should grab their attention. Now, people are realizing just how much of their data is being collected. Would they have achieved the same success in their efforts had they more honestly called what they’re doing “surveillance-based advertising” instead of “relevant ads”? Sadly, over time, they have managed to convince many people to accept this false bargain. At the same time, they have told us that, without the right to collect and harness our data, they couldn’t provide us with quality technology for free. They tell anyone who will listen that we all want our data to be collected, so we can get “relevant ads”. and it is then that all Chromium-based browsers will either allow these in their browsers or disable them.For years, Big Tech has tried to speak for us. Google plans to disable third-party cookies support in the second half of 2024, after several delays. Not all browser makers have expressed their concerns as publicly as Vivaldi. Two "things" would be needed to enable Topics in Vivaldi, and both of these have been disabled by Vivaldi engineers. The company confirms that the Topics API will never be enabled in the Vivaldi web browser. Integrating tracking and profiling into a browser is "fundamentally wrong", according to Vivaldi, which is why it will always oppose it. Vivaldi Technologies explains that it "never had any faith in the Topics API from the very start", calling Topics a "deceitful attempt by Google to appear to be privacy-oriented while introducing new means of spying on their users". Sites and advertisers may use the information to display advertisement to the user that matches these interests. A user who visits lots of cats or dogs websites may be put into the Animal group. The analysis happens locally, according to Google. Instead of tracking individual users, their activity and creating profiles using the collected information, Google Topics will still analyze the activity and assign the individual user to groups. ![]() Google Topics is one component of Google's Privacy Sandbox it moves the tracking from the user level, which is mostly powered by cookies and site data currently, to the group level. Vivaldi Technologies published a new article on the official blog yesterday in which it revealed that it won't enable Google Topics in the browser. ![]() Most cite user privacy as the main concern and to an extent also control of advertising on the Internet. Several, including Brave Software, have announced already that they would disable these features in their browsers. ![]() This integration puts other companies and individuals who use Chromium as the source for their browsers in a precarious situation. Since the company is also in control of Chromium, the open source root of Google Chrome, it is also integrating these changes into that browser. Google is pushing the new advertising features into Chrome Stable slowly but steadily.
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